Natacha Guyot, long form video, what is long form content,

The Power of Long Form Video: A Deep Dive with Natacha Guyot

Natacha Guyot, PhD is one of Female Health Founders Expert Network Members, and most favoured video strategist ad has also become an extremely successful entrepreneur. Known as the ‘Video Sorceress’ online, Natacha is known for her online tutorials, expert video guides and her famous cats making a cameo on camera. Now –Natacha Guyot, PhD, is here in interview with Bridie Houlihan, to bring Female Health Founders readers a deep dive into long form video, exploring what is long form content, strategies, and confidence tips for founders.

Hello Natacha Guyot! Video is such a game-changer. How can female health founders leverage videos to quickly grab attention and make a memorable impact on their audience?

Hi Bridie, it’s a pleasure to be here. A first step to consider is using long-form videos rather than short ones as the foundation of your content strategy.

Now the good news is that “long-form” in 2024 isn’t what it was even a few years ago with the rise of short videos. Typically, a long video is 5+ minutes if pre-recorded and 15+ minutes if live. This length allows you to repurpose this video into not only short videos, but also articles, social media posts, emails, and more. Having a clear strategy of what you hope to achieve with the video (grow your audience and client base or build your authority in your industry for example) is critical. 

Having one primary focus for the video is important.

-Natacha Guyot, PhD

If you do a live, having your structure is important and if you film a video, opting for a script are effective ways to stay on point so your audience receives your intended message. 

Another tip to make a memorable impact is having crisp audio. Even if your camera or lightning aren’t top-notch yet, as long as your audio is clear (and with closed captions for accessibility), it’s much easier to make a memorable impact.

What key elements should female health founders prioritise when creating long-form videos to ensure maximum engagement?

A clear structure helps moving the “narrative” along even with educational videos. Giving a quick overview before diving into each section also helps your audience follow and when you deliver on their expectations, they are likely to engage.

Whether you do live or pre-recorded videos, make sure to have questions for your audience. Obviously, you don’t want to interrupt your flow with questions at all points but having a few highly relevant ones can encourage engagement as you’re making it easier for your audience. For example:

ending a long-form video on YouTube with a specific question makes it easier for your audience to respond than a general invitation to comment. 

-Natacha Guyot, PhD

If you want your audience to take a specific action (like visiting a product or service landing page or joining your email list), you need to ensure that you make it clear in the video, in an organic way that shows the benefits of the action for the audience. And of course, you want to have the links readily available in the video description.

Not everyone is a natural in front of the camera. What actionable tips do you have for female health founders to feel confident and authentic while recording videos for their business?

If you have concerns about being on camera, addressing them via journaling or reflection can make a positive difference. If working through “worst-case scenarios” and brainstorming responses helps you, this is an option.

However, a practice I recommend to my clients is to focus on 1 to 3 key qualities you have that you can showcase on video. Maybe you have a relatable sense of humor, you are skilled at explaining complex topics simply, or your enthusiasm is vibrant and inviting. By focusing on the positive, you can find new ways to boost your confidence when the camera starts.

Of course, having a filming location and outfit that make you feel good about yourself (and your brand) are important too! Make sure that both the location and the outfit are true to you and how you would otherwise show up with clients, customers, peers, or even on social media. This maintains a cohesive and authentic experience.

Finally, consider having a pre-filming (or going live) ritual. It could be your power song, a few deep breaths, your favorite affirmation, or even a short EFT Tapping sequence. This ritual is most effective when it is simple, short, and easy to remember.

Let’s talk strategy! What are the top three types of long-form videos that can effectively showcase a female health founder’s expertise and connect with their target audience?

Your Founder’s Story where you share your personal journey and the story behind your business. This can cover your inspiration, the challenges you’ve faced, and your passion for your business and your customers.

This helps humanize you, the Founder, and your brand and can help your audience connect with you better thanks to shared values and human connection.

-Natacha Guyot, PhD

Another top type of long-form videos are products or services demonstrations that highlight key features and clearly position your business as the solution to your client’s needs and desires. This focus on the benefits and outcomes for your audience helps build interest.

The third type is educational content. In these videos, you can share your expertise and provide industry-related information to establish your authority in the field. This type of video can be a tutorial, industry insights, or actionable tips. It also fosters trust with your audience and helps position your brand as the go-to option.

Consistency is key. How can female health founders maintain a regular cadence of videos without it becoming overwhelming or time-consuming?

Being honest about what you (and your team) can sustain is vital when deciding how often to create new videos. It’s better to publish a new video or host a live once a month than do one every week for a couple of months and then disappear completely. 

It also depends on what type of videos you are creating, their duration, and the amount of post-production required.

One new video a month is a minimum baseline whenever possible.

-Natacha Guyot, PhD

And with the repurposing potential of long-form videos, you can repurpose your monthly video into short clips, visuals, a podcast, or posts during your off-weeks to maintain audience engagement and maximise the value and impact of your video. It’s easier to start with a slower cadence and incrementally increase it over time. And if you have/want to create a bonus video because you have a launch or a special occasion, adding a “bonus” video into a mix is totally alright!

When it comes to long-form videos and the foundation of your video strategy, focusing on high value and audience-relevance are more important than trend-chasing. Mastering pacing and quality are critical. 

When you venture into short-form videos, platform-specific trends may exist, but given how fast they can change, dedicating only a fraction of your short videos to them can help you stay on target and build your authority more effectively. If you can work with a specialist of a given platform (like Instagram or TikTok), they can help you more effectively as they typically monitor trends of their platform of choice.

Collaboration is powerful. How can female health founders use videos to collaborate with other influencers or experts in the health and wellness space to broaden their reach?

I wholeheartedly agree about collaboration! That’s my professional love language and it has so much to offer to all collaborators involved (and their audiences) during the whole process. 

In terms of video collaborations, joint LinkedIn lives and virtual (or hybrid) summits are effective options.

-Natacha Guyot, PhD

With many podcasts having a video version (usually shared on YouTube), they are also a great option for video collaborations.

I’d recommend making sure to have a copy of the recording when you do a collaboration as a guest. And if the host shares the video collaboration on YouTube, you can then add them to a dedicated playlist on your own channel as a convenient way to track it and to build authority with your channel visitors.

Editing can make or break a video. Can you share some quick editing tips or tools that female health founders can use to polish their videos and make them stand out?

Keeping it simple or outsourcing when you can, will make a significant difference in the process. If you are going to edit on your own, beginner-friendly software includes, CapCut, and Descript. 

If you are looking for royalty-free music and stock footage, popular resources include Epidemic Sound (music), Pexel, and Storyblocks, both providing stock footage.

-Natacha Guyot, PhD

If you are repurposing your long videos into short ones, a helpful solution is the AI-powered Vidyo, which saves a lot of time and allows you to create short clips that work on all platforms. It’s my go-to resource to repurpose my long videos into short ones!

The power hour is about taking actions. What’s one simple yet impactful technique or hack female health founders can use to boost their video engagement and build a stronger brand presence?

Set up a YouTube channel to start creating a public and organized video library even if you do not create video on consistent basis yet. 

YouTube helps you build longevity and as a search engine and being the same house as Google, it is a powerful platform that many users from different demographics are familiar with.

This helps you retrieve your own videos, but it also helps you reach a wider audience. You can use YouTube for live videos, pre-recorded videos (including recordings you obtain after a speaking engagement or podcast appearance), and short videos.

3 Takeaway Actions

  1. Book in How to Attract Clients and Build Brand Magic with Video (without Big Budgets, Fancy Equipment, or Spending Countless Hours!). Walks you through the Video Alchemist framework in 15 minutes. This way, you can start implementing each step right away in your video strategy. This 5-step method helps you create and repurpose engaging videos (live and/or pre-recorded) to elevate your brand and attract more clients (click here to access).
  2. If you don’t already have a clear video strategy yet, block some time to work on it as soon as possible. This can include defining your content pillars (the 3-5 main topics all your content focus on), which one you want to start creating videos for, the type of videos (live, pre-recorded, a mix) that makes most sense to you now, and what schedule is sustainable for you.
  3. Stop postponing creating videos because doing it alone scares you. You don’t have to do it on your own. Find a collaborator (in your industry or in an adjacent one) with whom you can create valuable and aligned video content together.

How to reach Natacha