Changing taboos around therapy and healing for women

This week’s women’s health founders story is from Sara Lewis on her founding story of her company Lakefront Retreat Network.


How did your journey as a women’s health founder begin?

My journey began in college where I earned a degree in Exercise Science. I have always been fascinated by the human body. After working in corporate gyms for 7 years, I got the entrepreneurial spirit and started my personal training business. When I became a mom, I realized how important rest and prioritizing yourself is. I became a student of psychology. And that led me to hosting retreats for female entrepreneurs.

What inspired you to start your business?

I attended my first retreat 6 years ago and immediately felt the power of getting away to work on yourself and your business. Each time I return from a retreat, I have so much clarity and calmness. Plus, I built a lakefront home and wanted to use it for retreats. So combining the beautiful scenery with my organization skills and love of retreats led me to start the Lakefront Retreat Network.

Tell us more about your women’s health business?

The Lakefront Retreat Network provides education for female entrepreneurs. We reach our audience through networking, social media, and live events. We partner with business coaches and service providers who speak at our retreats so they are like micro-conferences. We have not received any funding.

As a women in business what obstacles have you faced, and how have you over come them?

It’s been a challenge to get really visible and confident with selling. I regularly have to step outside of my comfort zone and connect with people. I tell myself that growth happens when you’re uncomfortable and take action. Then I usually go for a walk to recover and calm my nervous system.

How do you see the landscape of digital women’s health evolving to fill the gender health gap?

Psychology and mental health are now a part of regular conversation. It’s not taboo to talk about therapy and healing. Women, especially, are becoming more aware of their mental health, how emotions are effecting behavior, how boundaries are necessary. Women are investing in coaches, courses, and events to attend to their self care.

Can you pinpoint a particular strategy that has been pivotal to the success of your women’s health business?

Collaborating with speakers has been a welcome strategy for hosting retreats. As part of my own healing, I’ve learned that I don’t need to do everything on my own and can accept help. So I started reaching out to female coaches and service providers via networking and LinkedIn to see if they would be interested in providing their specific content at a retreat. The strategy has helped reach more female entrepreneurs with the cross-promotion of shared audiences.

Which pieces of kit, technology and software could you not live without?

  • I could not live without my CRM
  • Kajabi. Kajabi houses my website and sales pages, my credit card processor, my email marketing, funnels, and affiliates.

What is your big vision for your women’s health business?

My big vision is to be a central hub for all things business education and mental health for female entrepreneurs. Women will come to learn how to operate a successful business while prioritizing themselves from experts. I want to expand the retreats I’m hosting to offer even more locations. And offer an intimate, annual business education conference for females to grow their business.

What 3 pieces of advice would you give to a fellow women’s health founder?

1) Practice what you preach. To truly feel authentic and relate to what your clients are going through, you need to adhere to your own advice. Make sure you are taking care of your own health by exercising, eating veggies, and sleeping.

2) Take mini rest breaks each day. Creativity flourishes and your mood is positive when you let your mind relax. Eating lunch away from your computer and phone; walking your dog in the middle of the afternoon; or even a power nap are powerful ways to build rest into your daily schedule.

3) Don’t take “no’s” and unsubscribes personally. Learn to trust that the right people will say yes!

Recommend women’s health read?

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